We started Parisfashion in 2008 as an experiment to work with and among fashion lovers and creators. With doing so we like to open up our own fashion/ art practice and share our knowledge with others. ‘I like it, I love it..’ is our first collection of fashion items. Our love for the DIY* way of creating a personal style is our main inspiration. We believe in the creativity of the individual wearer. A piece of clothing is just a starting point for new stories. With our work we like to encourage people to experiment with clothes and make their own statements.

*In Wikipedia we see the word "amateur" has a French root, meaning "love for"...the work is its own reward. Their enthusiasm results in styles and ways of seeing usually absent in the creations of their professional peers.

A big thanks for everybody involved!

2010/05/25